SUSTAINABLE SPARKLE: MINKI, MINDFULLY MADE

Why choose sustainable jewellery? A question we ask ourselves daily. It's about more than just a trend, it's about making conscious decisions that have a positive impact. We know that the beauty of a piece is only truly radiant when it's created with integrity. This week, we're inviting you behind the scenes to explore the heart of our sustainable practices.

At the heart of our designs lies 100% recyclable stainless steel, a material not only chosen for its sleek design and durability, but also for its remarkable sustainability. Stainless steel has an exceptionally high recycling rate, which means that the metal in die MINKI Modern Keepsakes can be endlessly repurposed without losing its inherent quality. This commitment to circularity significantly reduces our environmental footprint, minimising waste and conserving precious resources.

The factory that produces the MINKI Modern Keepsakes is also eco-friendly. Green power has been set up for the factory building which is photovoltaic. This ensures that the entire production is fully covered. The factory also manufactures the MINKI Modern Keepsakes with ISO, Smeta and BSCI audit, ensuring ethical and safe working standards.

We believe that every piece tells a story and we are dedicated to ensuring that our stories are filled with integrity, responsibility and a deep respect for our planet.

Shine bright, sustainably.